Specialty Outdoor Retail store with Clothing, Footwear, Gear and Paddle.  Rent StandUp Paddleboards & Kayaks at our 3 locations! Visit our stores, get out on the lake, or hit the trails.  We'll outfit you for fun with top brands like Patagonia, Kuhl, Smartwool, Keen, Olukai + more.  A full StandUp Paddleboard shop awaits with Boards, Paddles, and everything you need for safety and fun on the water.  In the winter get layered up and ready for snow.  XC ski & snowshoes for sale and rent.

Store + Rental in Lake Geneva & Delafield. Rentals only in the Third Ward Milwaukee, across from the public market.