Calling All Story Seekers
Here for the Memory Making
Stay For
Something Unexpected
From memorable first bites and sleepovers under starry skies to your biggest (and bravest) splash yet, your next trip is full of flavor, wonder and untamed adventure. Here, togetherness takes you climbing above the treetops, tasting unique traditions, staying in stylish hidden gems and experiencing the unexpected. So, gather your crew, pack your bags and find your favorite way to discover Wisconsin.
Get Trip Inspiration
Mark Your Calendar For Can't Miss Moments Together
Prime Places to Stay, From Cozy Cabins to Elevated Escapes
Share Once-in-a-Lifetime Thrills at the World’s Waterpark Capital
Travel Styles
Vacation Your way
Whether you follow your appetite for amazing eats, seek an adrenaline-rushing adventure or simply want to unplug for unmatched quality time, Wisconsin offers something for every unique travel style.
Family Friendly
From outdoor adventures to festival favorites to their next “When are we doing that again?”, family time in Wisconsin lets every age find their fun.
For Couples
Experience crackling fires under starry skies and crisp morning hikes to an adventure away in the city. Say goodbye to routine and hello to quality time, Wisconsin-style.
Festie Fans
When you attend a Wisconsin festival, you're in for more than just a weekend getaway. From first sips to the feeling you get when that encore hits, you’ll find magical moments in every experience here.
Adventure Seekers
First timers and extreme experts have unlimited ways to play here. Grab your gear, your best adventure buds and your camera—these are wild moments you’ll want to hang onto for a lifetime.
City Vibers
Wisconsin’s cities are buzzing with energy, flavor and unexpected finds. From skyline views and street-level vibes to vast lakefronts, historic gems and charming neighborhoods, you'll find endless experiences to explore.
Check Conditions Wisconsin Snow Report
Outdoor enthusiasts, plan your perfect snow day with the Wisconsin Snow Report. Track conditions for snowmobile trails, ski hills and fat tire biking routes in every county across the state. Plus, explore nearby lodging, events and attractions. Follow the flurries, grab your crew and head out—the best of Wisconsin’s winter season is waiting.
Epic Escapes. All Year Long.
10 Things To Do This Winter in Wisconsin
8 Hidden Cabins and Cottages in Wisconsin
4 Luxury Spa Getaways in Wisconsin
Dinner and a Show: A Wisconsin Night Out
3 Premier Wisconsin Snowmobiling Getaways
Wisconsin Holiday Light Shows
7 Spots Offering Cozy Igloo & Greenhouse Dining This Winter
Wisconsin's Must-Visit Ski Hills
Winter Vacation Ideas
5 Can't-Miss Spring Festivals in Wisconsin
5 Wisconsin Trips for Spring Break With the Kids
10 Scenic Waterfalls in Wisconsin
5 Romantic Cabins and Cottages for a Refreshing Wisconsin Spring
Where to Find Spring Cherry Blossoms in Wisconsin
Beyond the Big Lakes: 10 Hidden Gem Fishing Spots in Wisconsin
5 Beautiful Botanical Gardens in Wisconsin
Get Out of the House This Spring with These Kid-Friendly Events
6 Quirky Book Stores in Southern Wisconsin
6 Ocean-Like Beaches on Wisconsin's Great Lakes
10 Family Festivals You Can't Miss This Summer
Wisconsin's Top Destination Golf Courses
Explore Outdoor Art at These Wisconsin Sculpture Gardens
Dock & Dine: 5 Boat-Up Restaurants for Summer Eats
Summer Resorts in Northern Wisconsin
Hidden Gems: 12 Wisconsin State Parks Perfect for Exploring
Savory Summer Soirees
4 Breathtaking Hikes in Wisconsin's Bluffs (And Where to Eat After)
Wisconsin Fall Hikes with Jaw-Dropping Views
6 Hidden Gem Fall Festivals in Wisconsin
5 Breweries and Wineries for Fall Color Views
10 Things To Do This Fall in Wisconsin
5 Scenic Fall Train Rides in Wisconsin
Find Fantastic Fall Color At These 5 Wisconsin State Parks
Top 10 Foodie Things to Do This Fall in Wisconsin
8 Fall Art Crawls & Studio Tours Across Wisconsin
3 Fantastic Fall Color Drives in Door County
Events In Wisconsin
Summerfest
Jun 18 - Jun 20 2026 & Jun 25 - Jun 27 2026 & Jul 2 - Jul 4 2026 | Milwaukee
EAA AirVenture Oshkosh
Jul 20 - Jul 26 2026 & Jul 26 - Aug 1 2027 | Oshkosh
2026 Wisconsin State Fair
Aug 6 - Aug 16 2026 | West Allis
Slumberland American Birkebeiner Cross-Country Ski Event
Feb 18 - Feb 22 2026 | Hayward
Iola Car Show & Swap Meet
Jul 9 | Iola
Summerfest
Jun 18 - Jun 20 2026 & Jun 25 - Jun 27 2026 & Jul 2 - Jul 4 2026 | Milwaukee
Blue Ox Music Festival
Jun 25 - Jun 27 2026 | Eau Claire
Mile of Music Festival
Jul 30 - Aug 2 2026 | Appleton
Hodag Country Music Festival
Jul 9 - Jul 12 2026 | Rhinelander
Atwood Fest 2025
Jul 26 - Jul 27 2025 | Madison
Oktoberfest USA
Sep 24 - Sep 27 2026 | La Crosse
2026 Art Fair on the Square
Jul 11 - Jul 12 2026 | Madison
53rd Annual Warrens Cranberry Festival
Sep 25 - Sep 27 2026 | Warrens
Hudson Hot Air Affair
Feb 6 - Feb 8 2026 | Hudson
Kohler Food & Wine Experience
Oct 16 - Oct 19 2025 | Kohler
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