HERE'S TO BEING IN AWE OF AUTUMN

HERO

Autumn Adventures Await

THE MOST COLORFUL TIME OF THE YEAR IS HERE

Autumn in Wisconsin means magical moments set against postcard-worthy views. Experience a kaleidoscope of color with your favorite people and make this fall unforgettable.

SHARE & SAVOR DELICIOUS FALL FLAVORS

From all the autumn favorites to new tastes of the season, Wisconsin’s got you covered. The cherry on top? Savoring quality time with your crew.

TRADE SKYLINES FOR TREELINES

Breathe in the fresh fall air and immerse yourself in spectacular color—Wisconsin has adventures perfect for everyone in your group.

ONLY-IN-WISCONSIN

Fall in Wisconsin is nothing short of magical. Seek out one-of-a-kind experiences you and your crew can only have here.

YOU'RE INVITED

Here's to Unforgettable Fall Fests

Tasty seasonal specialties, timeless traditions and more—join in the fun with your favorite people at Wisconsin events all autumn long.

Discover All Wisconsin Events

Friends Group Shop Locally Made Items At The Farmers Market In Downtown Ashland

Share the Adventure with #TravelWI

Discover an unexpected side of Wisconsin. Tag your photos #TravelWI for a chance to be featured.

Test Your Knowledge

Wisconsin's offical state fruit is harvested in fall—which red beauty is it?

Apple

Cranberry

Cherry

Pomegranate

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