The Tour of America’s Dairyland presented by KwikTrip launched in 2009 when several Milwaukee-area cycling enthusiasts came together to start what was then a five-day road cycling race. Since then, the series has grown to 11 straight days in 11 different communities throughout Southeast Wisconsin, making it the largest competitive road cycling series in the nation. Each year we welcome nearly 1,100 male and female pro and amateur athletes from more than 40 U.S. states and 15 countries, with an average of 450 racing daily.

But ToAD is more than cycling…it’s a massive neighborhood block party complete with entertainment, family fun, and kids activities. And it’s FREE to come and watch. So grab a cowbell, and become an instant fan! Experience communities you’ve never before visited, or get to know your own downtown a little better. Enjoy a hot cup of this, a cool sip of that, a taste of local culinary creations, and spend some time seeing what the local merchants have to offer.

Please visit the event website for further event details and updates.