Started by local growers in the late-1980's, the Baraboo Farmers' Market has become a favorite feature of downtown life for Baraboo residents, who avail themselves of the wealth of locally produced agricultural products every Wednesday and Saturday morning from early May through October. Only Wisconsin-produced fruits, vegetables, meats, cheese, eggs, bakery items, flowers and perennials, bedding plants, jams and jellies, maple syrup and honey, herbs and herbal products, and other commodities are allowed to be sold at the market. Not only does the market provide an outlet for local and regional growers, it offers consumers the opportunity to purchase products directly from the people who make or grow them, thus fostering an appreciation for the producer's labor and for Wisconsin's agricultural heritage.