People’s Food Co-op is a locally owned natural foods grocery store located in La Crosse, WI. PFC features local farmers and producers, fresh and organic produce, made-from-scratch deli, vegetarian and gluten free options, in-house bakery, full-service meat and seafood, coffee and tea bar, wine, beer and spirits, fair trade products, and local favorites. The store also feature creative cooking classes. Anyone can shop. Everyone is welcome!