Wisconsin Welcome Center – Beloit is located on Interstate 39 Northbound/ 90 Westbound just as you enter Wisconsin from Illinois. Formerly operated by the State Department of Tourism, we are currently operated locally by Visit Beloit. We enjoy serving visitors from all over the world and welcoming them to our beautiful state of Wisconsin. Our staff is trained to help with all your travel needs locally and throughout the entire state. Stop in for an Official Wisconsin State Map, a visitor guide, directions, weather forecast, information regarding road construction or just to say hello to our friendly staff. Get out and stretch your legs, take your canine friends to the Pet Area provided, have a picnic, quench your thirst and grab a snack. Let us help you with your travel needs and enjoy your stay. Welcome to Wisconsin!